Wake Up With CrAIg - AT&T

AT&T came to us for help with the organic social side of their new campaign launch: Wake Up With Craig

In partnership with BBDO, we came up with the lanuch posts that came from Craig Robinson’s personal social media pages announcing the end of his comedy career and the start of his small business journey.

Craig’s good-bye to comedy

We started the announcement on his Instagram page

Then we talked to the team

Menitoned in: Variety People Complex

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