NBA X AT&T
AT&T was the only brand to have a partnership with both the #1 overall pick Cooper Flagg, and the 2025 MVP Shai Gilgeous-Alexander. In partnership with Wasserman, we highlighted the admiration for these two rare talents reaching their respective milestones.
Agency: Vaynermedia
SGA’S MVP
SGA’s mom always knew her son was destined for greatness. When we wanted to leave him a message that meant almost as much as his newly aqcuired accolade, she was the first person we went to.
COOPER FLAGG NBA DRAFT
We brought this same format to the AT&T Flaggship activation in time square, but instead of just his mom we invited his fans, family, teammates, and mentors.
Mentioned in Adweek